Something profound happened to me this Christmas when my daughter unwrapped her Evil Kanevil Super Stunt Cyle -- a 70's-inspired retro present that was far and away my fave toy as a kid. I had way too much fun lying on the ground, building jump after jump. But something else happened -- I realized that dolls like Evil, GI Joe, Barbie, etc, are the perfect way to represent real people without alienating the audience. And that I wanted to use them to make The Go Game App explainer video.
We were worried that live action might not hook people universally, and that many viewers might not identify with certain characters. For example, if the actor looked too edgy or too square, people would think it may not be a game for them. And if we know anything, we know that EVERYONE likes The Go Game.
But I was also kind of tired of the flat, 2-D flash-style explainers that seemed to put a bird on everything. So we decided to make a stop motion in the Team America tradition. Cuz everyone can identify with a doll. But not a doll that gets peed on. So peeing was out.
I'd always heard that stop motion was a ton of work, but we figured we'd see what we could find. At the suggestion of our trusted and talented pal Nick Read we contacted 1/29 Creative in Oakland. After a call or 2 with their Founder Nick Seuser, we decided we'd definitely found the right people to make the video happen. Their work was really professional, but playful. And their clients were happy. Plus, they didn't think we were immature, which is rare.
