Marketing even the most useful of products can be a challenging endeavor. Getting a message to consumers in an on-the-go society requires grabbing their attention through innovative and non-traditional means. The Go Game is the perfect vehicle for pushing your items into the marketplace. We have years of experience producing unique events for new and existing products — from new cars to frozen waffles, we've got you covered!
The Go Game will work with you to identify the key areas of promotion and advertising that will make your product stand out. A Game Developer will combine your desires with those of your potential clientele and craft a Game that will exhibit your company in a way that was previously unimaginable. An event with us is more than just a Game, it is a distinct and inventive experience that will have you and your customers buzzing with excitement.
Below, we have briefly outlined some work we've done in the past with companies that wanted to challenge themselves to come up with new product ideas, launch a new piece of technology and show off the latest item from their group. In each case, The Go Game scripted an event wrapped around the latest product or campaign, and created a unique customized experience for all players.
Marketing Game Case Studies
Gemvara Amazing Race
Gemvara is a Boston-based jewelry company with goals to increase their social media presence and get noticed by a younger, hipper demographic. Gemvara hired The Go Game to produce a diamond-dash-inspired Royal Race, open to the public, with a thrilling prize for the winning team. The grand prize for the Royal Race was a pair of $5,000 diamond earrings, in the exact design of those worn by Princess Catherine's on her wedding day!
Gemvara's goal was to make the game available to as many people as possible, and a huge advantage of The Go Game's technology is that it can be played on any Smartphone platform, including Blackberry, Windows 7, Nokia and of course iPhone and Android. This is a huge advantage over our competitors, as it gives many more people the opportunity to play.
The Royal Race, in honor of Prince Will & Princess Kate's first visit to the USA, was played in and around Boston's Quincy Market. Teams were sent on a variety of challenges, from location-based clues, to Twitpic & Facebook photo challenges, to actors that were stationed throughout the game. All of the clues were themed with the Royal Wedding in mind, and all of the teams were lucky enough to encounter actors such Elton John, Prince Harry and everyone's favorite British character... the Beefeater!
The top 10 teams were issued a final clue that led them first to a voicemail from "Prince Will" himself, and then to Pippa Middleton, who awarded the winning team with the coveted $5,000 diamond earrings. Over 200 publications picked up the story, including Fox news, NBC and the Boston Globe. Gemvara exceeded their marketing goals, receiving over 38,000 hits on their website as a direct result of the PR generated by the Royal Race!
Danger on the Loose
A leading cell phone manufacturer wanted a fun new way to exhibit their latest phone and cellular service.
The Go Game's developers customized code to interface with the manufacturer's brand new technology. Many of the missions were customized to exhibit new features of the phone including video features and graphics displays. The Go Game also demonstrated the wireless web capabilities of the phone, a key attribute of the patented product interface.
Players were introduced to the potential for the new product. Each team was given the new phone and traveled around the Game Zone interacting with the environment. Teams completed video missions that were loaded directly onto the phone. Through these carefully crafted missions, each player was given the opportunity to view the power of the new technology and how it can be adapted to everyday use.
Assuming Non-Descript Personalities
Internal Product Introduction
A video game company was developing their latest first person video game release. In order to introduce the concept to sales representatives that would be working on the project, they hired The Go Game to come up with a real-world experience that mirrored the game.
The Go Game runners crafted a game that simulated a "training course" to prepare the sales reps as if they were going to be the main character in the video game. Each mission had the teams complete challenges that might face the protagonist of the video, such as interacting with 'good' and 'bad' characters from the game planted throughout the game zone. Our actors portrayed both sides, forcing the teams to think on their feet and work with each character they encountered to determine their loyalty.
As the game progressed, the sales reps began to understand the nature of the game they would be promoting. By inserting them into the simulated video game environment, they were able to learn about the character motivations and game strategies even as they learned more about their coworkers. In recreating the digital environment in the real world, The Go Game was able to put the sales force in the sandbox so they could understand their product in a unique and innovative way.