Increasing community resilience through play.

Hurricanes, tsunamis, earthquakes, tornados, wildfires, floods, heatwaves and superstorms.

Join us as we address these challenges through gaming.




In July 2011, Jenny Gottstein designed a zombie apocalypse disaster preparedness game in San Francisco.

With the help of her colleagues at The Go Game, she armed players with nerf guns and challenged them to run around the city completing missions they received on their smartphones. Some of the missions were ridiculous (zombie brain bashing target practice with piñatas), but most were designed to foster basic disaster skills (learn how to bandage a burn wound, how to pack a survival kit, memorize emergency radio stations and plan evacuation routes). Meanwhile actors dressed as zombies chased players around the city, and the game culminated in a Thriller dancemob at a local park.

Since then, The Go Game has designed games for earthquake preparedness, wildfire prevention and civic engagement. We have worked with government agencies, first responders, private companies and community leaders to turn disaster preparedness training into something that is accessible, memorable and fun.



Last year, Jenny was accepted into the Millennial Trains Project, a nonprofit organization that leads crowd-funded transcontinental train journeys for diverse groups of young innovators to explore America's new frontiers.

From August 6-17, 2014, she embarked on a cross-country train trip to scale the disaster preparedness game initiative. In the course of the trip, she met with first responders, community leaders, and creative thinkers to collect data and testimonials. Over the next few years, we will roll out more interactive games that help us address regional threats, such as tornados, hurricanes, wildfires, floods and earthquakes.

Read the Forbes article about the Millennial Trains Project, and the Huffington Post article about her project.



Jenny Gottstein

Director of games and senior event producer, Jenny has led interactive game projects, creativity trainings and design workshops around the world. She was recognized in Forbes 30 Under 30 for Games in 2015 and is passionate about empowering communities through play. Over the next few years, she will work to expand the field of disaster preparedness gaming. 

Prior to working for The Go Game, Jenny produced music and art events in NYC. From warehouse parties to midnight sailboat disco cruises, festivals to pop-up dance parties in dim sum restaurants, Jenny has worked to create unique moments that, like gaming, inspire a sense of wonder, intrigue, humor and victory. jenny@thegogame.com

The Go Game

The Go Game is a San Francisco-based company that designs high-tech urban adventures games for clients worldwide. In addition to producing safety games, creativity training games, circus games, team building games, marketing campaigns, training experiences, tourism games and games purely for entertainment, The Go Game has worked with industry leaders in tech, fashion, energy, media and education to create unforgettable custom group experiences and buzz-worthy public spectacle.

For more info, please contact us.


Disaster Preparedness Gallery

Take a look at the gallery of some of our events...

view gallery